If we don’t stop overfishing, our oceans will soon carry more marine debris like fishing nets than actual fish. We worked together with Sea Shepherd to create Catch Of The Day 2050 — a unique campaign displaying what looks like seafood but is actually fishing nets found in the North Sea. To kick off the campaign, a classic Dutch herring cart was set up in the center of Amsterdam. However, instead of fish, shoppers found seafood made entirely out of fishing nets.
We briefed artists from Dutch universities, to create the fish and chose food photographers to capture the artwork.
Credits:
Photography: Chuck Studios
Ecd: Tolga Büyükdoğanay
Creative Directors: Alison Hingle, Diego Lauton De Oliveira, Desiree Leiprecht
Art Director: Lorene Faivre
Copywriter: Leanne Dingwall
The campaign received two Dutch Creativity Awards. Gold in the category Society and bronze in the category Art Direction.