For the release of the third TV season of 'The Island with Bear Grylls', I was set the challenge to communicate that there was going to be men and women on the same island, for the first time.
However, the last thing we wanted was for people to think this is some sort of love island. The show is brutal, dangerous and the epitome of survival of the fittest. Romance is dead.
These were displayed on billboards across London.
