The name ASICS is an acronym for the Latin phrase anima sana in corpore sano, which translates as "sound mind in a sound body". For the Tokyo 2020 Olympics, the brand wanted to go back to its roots and encourage people to experience the transformative power of sport, not just on the body but on the mind. For this, I came up with headlines that spoke to both the feelings of the mind and body whilst showing off their 3 brand new shoes.
