JDE Peet's

a cup of amazing

When our team was tasked with creating a recruitment campaign, what began as a business-focused initiative quickly evolved into something much bigger.

"A Cup of Amazing," powerfully captured the company’s impact beyond making tea and coffee. I was brought in to write the script, crafting a dynamic narrative that highlights the positive knock-on effect the company’s work has on its customers. Beyond the script, I also developed the visual concept, bringing the story to life.

The result? A campaign so compelling that the client decided to make it consumer-facing, expanding its reach and impact far beyond the initial brief.

Creative Director: Fede Botella

Agency: Ogilvy

Client: JDE Peets