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John Lewis Insurance

John Lewis Insurance

John Lewis Insurance wanted to extend the digital reach of their  3rd TV Campaign, to encourage engagement and increase awareness of the JLI brand.

The only problem was, how do we get people to willingly engage with an insurance brand online without incentive?

Taking on the sentiment ‘If it matters to you, it matters to us’ we chose to talk about the most memorable and important items in a home - childhood toys!

Utilising the existing behaviour of #TBT (Throwback Thursday) we carefully selected popular toys from our target audience’s era and started conversations around them. This resulted in authentic engagement and garnered a genuine interest in the conversation.